Novo Can't Get 'Deceptive' Lilly GLP-1 Ads Blocked Amid Suit

By Hailey Konnath · October 26, 2026, 11:22 PM EDT

A New Jersey federal judge on Monday refused to issue an injunction blocking Eli Lilly & Co. from running ads allegedly comparing its GLP-1 drug to Novo Nordisk Inc.'s using "outdated"...

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Case Information

Case Title

NOVO NORDISK INC. v. ELI LILLY AND COMPANY et al

Case Number

3:26-cv-09027

Court

New Jersey

Nature of Suit

Commerce ICC Rates, Etc.

Date Filed

July 21, 2026