Insights

Expert Analysis

• Series

  Biz Development Tip Of The Month: Be A Mentor Or Mentee

  Mentorship is a powerful tool for business development when both mentors and mentees approach their relationships with strategic purpose, ensuring professional success while supporting broader business goals, say Angela Liu at Dechert and Jessica Lewis at WilmerHale.

• 4 Biz Dev Steps For Attys Who Don't Know What They Want

  Junior attorneys are increasingly expected to start building books of business while they are still figuring out their long-term career goals, but a few pointers can help young lawyers develop business even when they’re uncertain about their future direction, says Lana Manganiello at Practice Growth Partner.

• Protecting Client Funds From Cyberattacks

  As cyberattacks on law firms continue to escalate, bar associations, law firms and individual lawyers must all take steps to protect client funds in attorney trust accounts — from imposing cyber hygiene mandates to reimagining malpractice coverage — because once that money is gone, it’s generally gone for good, says Michael Epstein at The Epstein Law Firm.

• Making Legal Cents: For Billing, Think Value, Not Time

  Pricing strategy is one of the most consistently discussed but underleveraged tools in a firm's arsenal, and rather than keeping hourly billing because it's easy, firms should consider their differentiators when structuring more effective fee models, says Shireen Hilal at Maior Consultants.

• Series

  Biz Development Tip Of The Month: Engage With The Media

  Business development is all about awareness — and by taking existing skills and adapting them to build media relationships and thereby address today's audiences, lawyers can expand their outreach and use thought leadership to build a more complete, compelling personal brand, says Michael Goodwin at Stanton PR.

• What GCs Value Most: 7 Habits Of Great Relationship Partners

  When seeking outside legal advisers, general counsel want commercially savvy lawyers who cultivate relationships of trust with their in-house counterparts, back up the GC's authority and focus on actionable advice instead of abstract legal analysis, say Andrew Dick at The L Suite and Rob Morvillo at Olo.

• Roundup

  Nonprofit Launch Tips From Founders In The Legal Industry

  In this season of giving, take a look back at this Law360 series featuring legal professionals who have founded industry-related nonprofits. They discussed the biggest challenges to getting started, and how to balance the launch and management of an organization along with the demands of their primary work.

• The 10-Min. Rule For Building A Business Development Habit

  Many lawyers assume that becoming a rainmaker requires a significant investment of time and effort, but the truth is that building a consistent habit of business development can start with just 10 minutes of strategic outreach a day, says Paul Manuele at PR Manuele Consulting.

• 5 Pointers For Firm Leaders Communicating Tough Decisions

  Certain law firm decisions — such as whether to challenge an executive order — cannot be crowdsourced, but leadership can collaboratively communicate these choices using strategies that build trust, reinforce values and preserve cohesion, says John Hellerman at Hellerman Communications.

• Series

  Biz Development Tip Of The Month: Create A Succession Plan

  ​​​​​​​Conversations around retirement and succession can be understandably difficult, but when attorneys make a plan for the transition early and effectively, they have the opportunity to not only keep work but also increase it, says Jillian McKenna at Verrill Dana.

• Looking Under The Hood Of The $3,000 Billable Hour

  In recent years, top-tier law firms have pushed hourly rates to unprecedented heights, with some partners commanding $3,000 per hour — but this eye-popping number doesn’t tell the full story, as there are numerous caveats and rigorous winnowing along the way, says Christopher Seck at Squire Patton.

• How Law Firms Can Keep Nonequity Partners Happy

  Law firms that successfully manage two-tiered partnership do so by creating a culture that treats everyone with respect and by establishing financial incentives outside their base compensation to reward performance, says Carol Morganstern at Major Lindsey.

• Series

  Biz Development Tip Of The Month: Leverage Your Atty Bio

  If maintained properly, your firm bio can help attract potential clients and create authentic connections, so it's crucial to take steps to write an updated attorney profile that goes beyond a list of credentials, says Raychel Lean at Reputation Ink.

• Making Legal Cents: Firm Culture Is The New Game Plan

  Law firm culture is often dismissed as a soft factor — merely platitudes on a website that seem disconnected from the bottom line — but by intentionally embedding a strong culture into day-to-day operations, law firms can achieve sustainable success, says Shireen Hilal at Maior Strategic Consulting.

• Rethinking 'No Comment' For Clients Facing Public Crises

  “No comment” is no longer a cost-free or even a viable public communications strategy for companies in crisis, and counsel must tailor their guidance based on a variety of competing factors to help clients emerge successfully, says Robert Bowers at Moore & Van Allen.