Legal Tech

Expert Analysis

• Law Firm Content Strategies To Stay Competitive In 2026

  A number of trends will continue to reshape how people search, consume and trust information next year, and law firms will need to adopt forward-thinking content strategies — from generative engine optimization to interactive legal tools — to stand out, says Elizabeth Lampert at Elizabeth Lampert PR and Nancy Myrland at Myrland Marketing and Social Media.

• 5 New Archetypes Of Legal Talent For The Age Of AI

  New job archetypes are rapidly replacing the traditional model of the lawyer as artificial intelligence proliferates, and to remain competitive, firms will need to embrace the diverse portfolio of talent required to navigate, design and critique algorithmic systems, says Dmitri Mehlhorn at Atoll Society.

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  Biz Development Tip Of The Month: Start Early In Your Career

  Having the courage to embark on your legal business development strategy early in your career allows you to sooner reap the rewards of a strong network, which in turn can increase the momentum of referrals over the course of your career, says Kristin Housh at Sheppard Mullin.

• Enthusiasm Is Legal Leadership Differentiator In AI Era

  As the legal profession navigates changes driven by artificial intelligence and broader pressures, leaders should consider behavioral research-backed strategies to translate enthusiasm into tangible results for team performance, say attorneys at King & Spalding.

• 3 Forces Reshaping The Legal Buyer-Seller Relationship

  This year's Buying Legal Council Conference highlighted three emerging forces in how buyers and sellers operate in the legal ecosystem — artificial intelligence, data and preferred panels — and organizations would be well advised to combine them into an integrated framework for transparency, performance and collaboration, says Matthew Prinn at RFP Advisory Group.

• 5 Steps For GCs To Drive Generative AI Experimentation

  As legal departments face mounting pressure to do more with less, general counsel should lead a structured process for adopting generative artificial intelligence tools to transform productivity, manage risk and align with enterprise priorities, says Maesea McCalpin at Gartner.

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  Legal Tech Talks: Eve CEO On Overcoming AI Concerns

  Jay Madheswaran, CEO of Eve, discusses how one of the most consistent challenges is navigating the level of caution around artificial intelligence, because even when the interest is there, adoption often stalls at the point of implementation.

• The Augmented Lawyer: In-House, Outside Counsel AI Collabs

  As artificial intelligence changes the dynamic between in-house and outside counsel, both internal and external legal teams must thoughtfully reimagine how to mutually leverage AI tools to collaborate and deliver successful outcomes, say Karineh Khachatourian at KXT Law and Diane Honda at Redis.

• Adapting Legal Thought Leadership To An AI World

  As potential clients with legal questions increasingly rely on summaries generated by artificial intelligence, attorneys must rethink their content strategy to make sure AI chatbots and search overviews cite their thought leadership, say Ioana Good and Adrien Maines at Promova and Nancy Myrland at Myrland Marketing.

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  Biz Development Tip Of The Month: Tailor Your Personal Style

  In an industry where competition for clients is fierce, a thoughtful approach to personal style can give you the confidence to walk into any room and own it, the magnetism to make connections that matter, and the tools to highlight your deeper professional values, says Leslie Berkoff at Moritt Hock.

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  Legal Tech Talks

  Company founders, attorneys and other professionals working in the legal tech space share their journeys into the industry, challenges they face when working with law firms and legal departments, and common misconceptions about technology.

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  Legal Tech Talks: Morphisec CMO On Cybersecurity Threats

  Brad LaPorte, chief marketing officer of Morphisec, discusses how, despite advancements in legal tech, many firms still struggle with properly securing and organizing vast amounts of data, as well as how the legal industry often lags in tech adoption due to misconceptions about its complexity.

• The Augmented Lawyer: AI Exercises For Junior Attorneys

  As artificial intelligence tools become increasingly adept at handling entry-level legal tasks, firms and organizations must consider new ways to train and mentor junior attorneys to prepare them for leadership in an AI-integrated profession, say attorneys at KXT Law.

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  Biz Development Tip Of The Month: Embrace LinkedIn

  Attorneys who recognize LinkedIn as a powerful professional platform can gain significant competitive advantages in business development via strategic content creation, meaningful industry discussions and consistent visibility within target markets, says Agatha Mouillet at Horvitz & Levy.

• AI-Powered Biz Development Can Democratize Rainmaking

  As fluency in artificial intelligence becomes a competitive imperative in the legal industry, the next generation of rainmakers likely won’t be defined by their Rolodexes or club memberships, but by their ability to leverage AI business development tools effectively, says Jessica Aries at By Aries.