Supreme Court Won’t Hear Law Firm’s Challenge To Ad-Buying Trademark Opinion

( May 28, 2025, 2:07 PM EDT) -- WASHINGTON, D.C. — The U.S. Supreme Court on May 27 decided that it would not hear a law firm’s challenge to the Ninth Circuit U.S. Court of Appeals’ affirmation of a judge’s finding that a defendant law firm’s purchasing of a competitor’s trademark in Google keyword ads was not trademark infringement, turning away the plaintiff-petitioner’s contention that the Ninth Circuit’s likelihood-of-confusion analysis conflicts with that used in other circuits....