Misleading Thread Count Class Claims Adequately Pleaded Against Target, 9th Circuit Says

( April 20, 2026, 11:38 AM EDT) -- PASADENA, Calif. — A Ninth Circuit U.S. Court of Appeals panel on April 17 reversed the dismissal of a putative class action against Target Corp. for allegedly falsely advertising the thread count of store-brand bedsheets in violation of California’s unfair competition law (UCL), rejecting Target’s defense that the consumer could not be deceived by “physically impossible” statements about the thread count of cotton sheets,...