( August 7, 2026, 2:32 PM EDT) -- ATLANTA — An 11th Circuit U.S. Court of Appeals panel affirmed findings from a federal court in Florida that a defendant-appellant infringed a battery company’s trademark on the phrase “Battery Tender” in advertising and customer communications, but in a matter of first impression for the circuit, the panel held that invisible keyword bidding without evidence of customer confusion is not enough to prove infringement....