( September 10, 2026, 2:23 PM EDT) -- WASHINGTON, D.C. — In its merits brief, a coffee company tells the U.S. Supreme Court that a trademark’s inherent or conceptual strength is a factual question because the inquiry asks how consumers perceive the mark in connection with the relevant goods, arguing that the Second Circuit U.S. Court of Appeals is an outlier for considering similarity to be a question of law....