( September 17, 2026, 2:11 PM EDT) -- WASHINGTON, D.C. — A series of amici curiae filed briefs in support of neither party before the U.S. Supreme Court in which a petitioner coffee company argues that a trademark’s inherent or conceptual strength is a factual question because the inquiry asks how consumers perceive the mark in connection with the relevant goods, arguing that the Second Circuit U.S. Court of Appeals is an outlier for considering similarity to be a question of law; the amici take a range of opinions as to whether conceptual strength is a factual issue for juries or a mixed inquiry of both fact and law....